Ashleigh Little's profile

Struggle Bus Case Study

The Struggle Bus Branding 
For this project I was tasked with creating a restaurant that had a menu, a food truck wrap, and digital advertising. 

This brand channeled my love for brunch and breakfast food. I specifically wanted this brand to reflect my favorite time to get brunch: After a night of drinking. 

The themes for the restaurant was "Bougie, but a little bit of a hot mess". 
For this project I used an old illustration I created for my "Electric Forest Breakfast Club" group. The illustration of the egg was created in Adobe Animated (formally known as Flash) I wanted to use a font that reflects the fun and friendly nature of the brand. 
Struggle Bus Case Study
Published:

Struggle Bus Case Study

Published: